Michelle's corner

A comic shop which I've bought from on a number of occasions, Page45, has a Comic Book Of The Month - https://www.page45.com/store/comic-book-of-the-month.html

They promise the following...

Don't worry, we won't weird you out every month with some obscure, Czechoslovakian, one-eyed widow's collection of woodcuts! We decide what would make the best Page 45 Comicbook Of The Month by simply picking the finest work on offer irrespective of its creator, publisher status or genre, or in some instances the work most deserving wider attention.

So yes, the creator may be as established as Alan Moore, or they may be someone up and coming. It may also be a comic rather than a graphic novel, but it won't be something in the middle of a run in either instance. To be perfectly frank the chances of it being a superhero comic aren't that good, as it's a rare superhero book that matches the quality and accessibility of the finest material outside that genre, and they get enough exposure anyway. And no, just in case you're wondering, we don't choose the book based on how much the creator has paid us!!